Home Womens boots Designer Brands adds Le TIGER to its growing portfolio

Designer Brands adds Le TIGER to its growing portfolio


Takes another exciting step towards goal of doubling own brand sales

Columbus, Ohio, July 12, 2022 /PRNewswire/ — Designer Brands Inc. (NYSE: DBI) (the “Company” and “Designer Brands”), one of the world’s leading designers, producers and retailers of footwear and accessories, today announced an investment and license agreement with Le TIGRE 360 Global (“Le TIGRE”). This is another exciting step in the company’s growth as a brand builder and in its plans to double sales of proprietary brands by 2026.

Designer Brands adds Le TIGER to the Company’s own-brand portfolio, allowing designer brands to develop and produce products and providing the Company with a unique opportunity to share premium sports products with its customers. The current brand portfolio includes Vince Camuto, Reebok, Hush Puppies, Jessica Simpson, Crown Vintage, JLO Jennifer Lopez, Mix No. 6, Lucky Brand and Kelly & Katie. The look and feel of each of these owned brands comes in many different forms, including ownership, licensing, partnerships and custom agreements, all of which guarantee access, enhanced margins and working relationships. collaborative. The addition of The TIGER, along with the recently announced partnership with Reebok, allows the company to increase the dominance of the proprietary brand in the increasingly important sports category, further controlling the overall destiny of its brand while pulling built on state-of-the-art direct-to-consumer infrastructure on the coast – stores coast to coast, a billion-dollar digital platform and a VIP loyalty program with nearly 30 million members.

“The TIGER has been a beloved American clothing brand since 1977,” said Bill Jordan, president of Designer Brands. “Her unique style is the perfect complement to our growing portfolio of private label brands that customers have come to expect. We’re thrilled to have yet another way to inspire self-expression.”

Since 2017, the Le TIGRE brand has been owned and managed by joint venture investment partners and brand licensing experts, Infinity Brands and Hilco Inc., which operates as Le TIGRE 360 Global, LLC. As custodians of the iconic brand for several years, the Le TIGRE 360 Global team has expanded the business with a highly targeted, high-end retail distribution strategy focused on millennial consumers looking for lifestyle apparel. brand reflecting a unique personal style and individualism.

“TIGER 360 Global is thrilled with the strategic partnership with Designer Brands Inc.,” said Ike S. Franco, CEO of Infinity Brands. “As a leader in footwear, they will undoubtedly bring inspiring and unique designs to market, producing and delivering the highest quality products and engaging a large, multi-generational audience that will greatly expand the brand’s footprint. This will truly disrupt the footwear market.”

The designer brands will exclusively design and produce Le TIGER shoes which will be sold primarily through DSW and The Shoe Company direct-to-consumer stores and .com channels, in addition to select wholesale accounts and through letigreglobal.com.

About designer brands

Designer Brands is one of the world’s leading designers, producers and retailers of the most recognizable footwear and accessories brands, transforming and defining the footwear industry by inspiring self-expression in all facets of its company. Through its portfolio of world-class owned brands, led by industry-leading Vince Camuto, Designer Brands offers fashionable footwear and accessories through its strong direct-to-consumer omnichannel infrastructure, with a digital commerce business of a billion dollars. and nearly 650 stores across the United States and Canada. Its retail operations under the DSW Designer Shoe Warehouse and The Shoe Company banners offer current online footwear and accessories from many of the industry’s top national brands and hold leading market shares in categories of key products for women, men and children in the United States and Canada. Designer Brands also distributes its own brands through select wholesale relationships while leveraging its design and sourcing expertise to create private label products for national retailers. Designer Brands Inc. is also committed to making a difference in the world, taking action to advance diversity, equity and inclusion in the footwear industry and supporting our global community and the health of our planet by donating more than six million pairs of shoes to the global non-profit organization Soles4Souls. More information can be found at www.designerbrands.com.

About TIGER 360 Global

The TIGRE was born in 1977 around the classic polo shirt, with a twist as its signature. Le Tigre’s customer focus has been a young, multicultural consumer with mass appeal. In 2017, Infinity Brands and Hilco Inc. partnered to acquire Le TIGRE from Kenneth Cole. Since then, the brand has been uniquely positioned to serve the needs of a mainstream consumer who celebrates heritage brands.

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995

Certain statements in this press release may constitute forward-looking statements and are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. You can identify these forward-looking statements by using forward-looking terms such as “outlook”, “goals”, “could”, “believes”, “expects”, “potential”, “continues”, “may”, “will”, “should”, “would”, “seek”, “approximately, ” “predicts”, “intends”, “plans”, “estimates”, “anticipates” or the negative version of these words or other comparable words. These statements are based on Designer Brands’ current expectations and involve known and unknown risks, uncertainties and other factors that may cause actual achievements to differ materially from those expressed or implied by the forward-looking statements. The risks and other factors that could cause our performance and achievements to differ materially from our expectations are described in Designer Brands’ Annual Report on Form 10-K for the fiscal year ended. January 30, 2021, and the risk factors identified in the Company’s other filings with the Securities and Exchange Commission. All forward-looking statements speak only as of the time they are made. Except as required by law, Designer Brands undertakes no obligation to update or revise any forward-looking statements included in this press release to reflect any future event or circumstance.

SOURCE Designer Brands Inc.