Balenciaga has officially launched its Winter 2022 campaign and looks back on instagram again in the process – with a little help from Alexa Demie. The “Euphoria” actress stars in the new campaign, shot by Daniel Roché, where models in head-to-toe Balenciaga outfits pose in unlikely destinations like deserts, forests and public swimming pools.
At Half’s first attempt by Roché, she adjusts one of her chunky metallic stud earrings in a dark brown coat. The oversized piece features a furry texture and wide sleeves, layered over a black turtleneck sweater – echoing the ’80s “power” ensembles worn by businesswomen of the era. Cinched in with a crinkled waistband, Demie’s ensemble is completed with a pair of tall black boots with stretch uppers, pointed toes and stiletto heels for a sleek finish, as well as the label’s rounded Cagole shoulder bag, covered in sparkling crystals.
However, that wasn’t Demie’s only Balenciaga moment for the brand’s Winter 2022 campaign. In a second shotframed to appear on a snowy Chinatown street in downtown New York, she poses in a set of the same boots in white, layered under a matching minidress with glove-like sleeves.
Finishing the piece is a superimposed print of a black lace dress, giving the illusion of slips floating in the air against a winter background. Her ensemble is completed by a large black leather flap handbag with reptilian embossing, punctuated with gold chain handles and a “B” shaped clasp.
Similar heeled boots in black and floral-print iterations were also worn in Kim Kardashian’s winter campaign.
Demie’s two campaign cameos follow the actress’ appearance at Balenciaga’s Fall 2022 couture show, which took place in Paris in July. The event brought together an array of celebrities on the catwalk, including Kardashian, Dua Lipa, Nicole Kidman and Christine Quinn, creating one of the most viral fashion moments of the year.
Discover Balenciaga’s Fall 2022 couture collection in the gallery.